Diamonds are rare, coveted, and indestructible. They are among the world's most valuable raw materials and are increasingly attracting interest as investments. We are aware that we bear a great responsibility for our diamonds and thus also for our customers' valuable investments. Our primary focus is on sourcing these kings of gemstones.
As a Swiss company, we value virtues that the Swiss have been known for for centuries. Our business model requires a particularly high degree of precision, reliability, integrity, and discipline.
Investment diamonds are tangible assets that serve as a hedge against loss of value due to inflation. Furthermore, the performance of diamonds is independent of other tangible assets such as real estate or gold. If you are interested in investment diamonds, price development and value retention are your top priorities. Fundamental and current mechanisms are at work here.
We have always taken responsibility for only trading diamonds that are conflict-free, ethical, and sustainable. With our campaign "We love to be brilliant and we love to be responsible", we demonstrate this and continue to stand by it. As investment diamond specialists, we are the first in the world to consistently adhere to this principle and have entered into a partnership with Tracr. Learn more about traceability, conflict-free, ethical, and sustainable diamonds here.